David Nadas

I have a solution to Big Pharma Advertising, where they rip through the possible side effects so fast you can’t possibly take it in–under the cover of happy dancing actors on beautiful green lawns, dressed in the colors of the pills they swallow.

Post an image at the end of the commercial instead of rattling off the side effects.

I looked up one of the most T.V. advertised Big Pharma drugs ($200M+ advertising/yr) and asked A.I. to generate an image of what a person might look like if they had all the possible side effects of using that drug. This made me go through my own medicine cabinet…. For the record, some images showed people in a doctor’s office with no visible signs and just a look of concern on their face.